Decoding Insurance Sales with Gamification
Insurance, as an industry, has always thrived on human engagement but has been considered unglamorous and uninteresting for far too long and gamification is the key. Here’s how gamification can help insurance companies engage with a scattered, disengaged workforce. With a large workforce spread across geographies, aligning them to a single most important goal is almost impossible. One of the greatest complaints from agents in the insurance business is that daily tasks can be repetitive, boring, and unrewarding in nature. With this being the nature of the job, more and more agents fail to hit their yearly targets because they are uninspired to do more. Gamification is the key. Gamification involves modifying game-inspired elements to business tasks, which result in creating a game-like environment for the participants. Companies leverage gamification both internally and externally to give them the desired business results while ensuring high engage...